Professional video production for successful image films
The image film is an important tool with which you can win over the target group of your company, your brand, or a product. It conveys values and influences how the public perceives you. For this reason, it is important to rely on professional and high-quality production for image films.
Together with Das R&, the film production company from Vienna, you lay the foundation for sustainable success.
What is an image film?
Image films convey the messages of a company, a brand, or a product. However, the aim of this type of film is not direct sales, but rather positive perception by the target group and other potential buyers, thus improving the image and often also increasing levels of awareness.
While the advertising video is aimed directly at the sale of a clearly defined product or service, the image film is intended to create positive emotions towards the company, brand, or product. For a long time, there was a very clear distinction between the image film and the advertising film, in which the company presented itself on a professional and objective level.
Image films with a purely documentary character are still an effective tool today, but they do not fit every target group, all products, and brands. Over the course of time, another form of image film has therefore emerged which makes use of various emotional design elements in the video and, at first glance, is very similar to an advertising film.
It takes the viewers on an emotional journey and offers needs-based solutions. Advertising elements are integrated in a rather subtle way. A typical example of such an image film is this video:
Features of an image film:
- image film conveys values, visions, and positions
- improves the image
- increases awareness
- is significantly longer than a commercial
- can be an emotional story or
- has the character of a documentary
How long does an image film last?
The motto of an advertising film is “short and sweet”. They last no longer than 60 seconds, and preferably well below. This does not necessarily apply to image films. This type of film can be up to 15 minutes long, with an average length of two to three minutes. Films with a journalistic or documentary character are mostly an exception.
The length is defined by various criteria. Above all, this includes the message that is to be conveyed. If it is possible to communicate briefly and crisply, two to three minutes of film length may be quite sufficient. Other topics require significantly more information to be conveyed, which means that the film requires a corresponding length. Numerous examples show how varied the subject of image film is.
It is important that the communicated topic is relevant for the target group, that it is implemented for the viewer in an entertaining manner and that the film does not overwhelm their attention span.
How do I plan an image film?
Since it is highly likely that you will not create the corporate film yourself, you should contact a professional film production company. One of these film production companies in Vienna is, for example, Das R&, with many years of experience and comprehensive expertise in the production of high-quality and successful image films.
Once the decision has been made, the active collaboration between you and the film production from Vienna begins. One of the first questions to answer is that of the film’s style. Should it be an emotional journey that you want to take your target group on or does a documentary style better suit your goals as defined beforehand? At this point, the experienced team will support you with their expertise after you have presented the detailed goals and the target group.
The next steps include the development and elaboration of ideas, the precise definition of the social media channels such as Facebook and YouTube, TV, and others in which the video is to be presented and the final creation of a concept. This completes the basic planning, and the implementation phase begins.
In this phase in particular, it is important to keep an eye on the available budget throughout the process. After all, what use is the greatest concept if it cannot be implemented due to a lack of financial resources?
As an experienced film production company we can estimate the approximate costs of a planned video at a very early stage of planning and steer the project accordingly.
How do I make an image film?
Shooting a successful image film requires an experienced film production company like Das R&. The skills of experts such as professional screenwriters, experienced camera teams and lighting technicians determine the quality of the image film and its success. Just as important is the selection of the right location and any necessary actors and actresses as well as the optimization of the framework conditions around the shoot.
Not to forget the post production phase, in which professionals for film editing and film processing are in action with high-performance technology and process the film material. Finally, the videos are prepared for use on social media channels such as Facebook or YouTube, for trade fair appearances or TV use.
Whether you are planning to shoot a promotional video or an image film: Working with professionals forms the basis for achieving goals and thus the success of the film.
What does an image film do for companies?
As part of corporate identity, the image film is an important tool for companies and brands to position themselves on the market. With this special film you take a concrete position on various topics, convey your philosophy, visions, or different values via the moving image.
Positioning is always a topical issue. It informs the customer what position you occupy in the market and how your company or your product stands out from the competition.
It is just as important for innovation companies or companies with certain values, visions, and the associated view into the future to communicate. Take your target group with you into the future of your company or your brand and show them what they can expect from you tomorrow.
What does an image film cost?
The costs of an image film depend on numerous influencing factors, but are quite affordable, even for smaller companies. The focus should therefore not be primarily on the costs, but on the quality of the image film. You can get this reliably from the hands of professionals with many years of experience and success like Das R&.
Important: Only a video of high quality in terms of content and technology brings the desired success and the associated profitability.
The image film – an indispensable tool for communication
For companies today, the image film is an important communication tool to position themselves in a targeted manner. However, you should definitely value professional implementation of the project. All too often, particularly inexpensive video productions have no measurable success, and the investment is lost.