Behind the scenes: the GlasfA1ser campaign
The film production company in vienna, Das R& once again pulled out all the stops for the film production for the GlasfA1ser campaign of the telecommunications company A1 and let the leading actress jump from roofs and glide through virtual rooms. In addition to the personal commitment of all those involved, this was made possible by the use of green screens and CGI elements.
Who was the client?
The Austria-wide expansion of the A1 fibre optic network is advertised in the advert designed by the creative agency GGK MullenLowe.
With the fresh trademark “GlasfA1ser”, the customer A1 emphasises its market leadership in this technology field.
The main message “Hello, future! Hello, GlasfA1ser!” is illustrated in the advert with the help of quick cuts through some areas of application for the fibre optic network.
What was shown in this advert?
To the music “Hello Future” by Michael Kadelbach, the actress Bo-Phyllis Strube embodies the new fibre optic network by A1. It describes the advantages and opportunities this technology offers for our future. In doing so, it virtually glides from one future user to the next, thereby creating a network between them.
Bo-Phyllis Strube addresses topics such as working from home, global collaboration, entertainment and virtual learning. In the final scene, the fibre optic network – symbolised by a blue, spatial wave – spreads through a rural suburb and thus initiates the expansion of the largest fibre optic network in Austria. ➟ video production vienna
What techniques were used?
The path of the actress Bo-Phyllis Strube through the areas of application of the fibre optic network leads her from the roof top of a house via offices and a lecture hall directly into a teenagers bedroom enthusiastic fibre optic users.
This impressive hike through numerous rooms was realised with the help of green screen technology and CGI elements. The interaction with objects and spatial elements that she could not see herself was particularly challenging for the actress.
How many people were there in the shoot?
In addition to the leading actress Bo-Phyllis Strube, six supporting actors and seven extras appeared. A crew of 50 people supported the filming. The current rules regarding Covid-19 were strictly observed. It was directed by Mario Feil, who has already been responsible for directing several A1 TV commercials.
R& worked with the following people:
• Executive Producer: Lisa Scheid
• Producer: Markus Ringbauer
• DOP: Thomas W Kiennast
• Editing: Phillip Kleibel
• Unit managers: Sebastian world
Other participants in the success of the project were (in alphabetical order):
• Art Director: Michael Ramharter
• Gaffer: Christian Gruber
• Grading: David Hughes
• Grip: Stephen Berger
• Make up: Christine Akbaba, Babsi Neundlinger
• SFX: Andreas Bossner
• Audio: Chris Kuchner
• Styling: Sammy Zayed, Dina Maalaoui
• Visual effects: VAST GmbH, Jürgen Hackl
Where did the shoot take place?
The film was shot in the Noisia film studio in Pressbaum, Lower Austria, and in a villa in Freundorf. The studio provided a green box measuring 7x16m and 11m high for the shoot. Filming took three days in total. ➟ Location scouting vienna