tv retro at a street

The history of the advertising film – an exciting journey through time

Advertising films are always a mirror of the prevailing social structures and sensitivities. That is what makes their story so exciting. They are as old as the medium of film itself – but it was the nationwide supply of televisions...
Location Scouting

Location scouting Vienna – this is how important the right location is

Location scouting – the right location as part of the success Whether you are planning advertising film in Vienna or a special film for branded entertainment: Professional location scouting has a positive effect on the successful shoot and reduces production...

Image film Vienna – quality is the key

Professional video production for successful image films The image film is an important tool with which you can win over the target group of your company, your brand, or a product. It conveys values and influences how the public perceives...
Post production

Post production Vienna – the important phase after the shoot

Post production – its lasting impact on the success of the finished film Post production is one of five phases of film and video production and includes a wide variety of work on the film material. In this important phase,...
Service Produktion

Service production Vienna – how to make your film successful

Service production – so that your film becomes a well-rounded affair Austria is not only ideal for beautiful hikes or mountain tours. It also offers a wonderful backdrop for film productions of all kinds. Whether alpine high mountains, long valleys...

Video production Vienna – from the idea to the finished video

Video production – this is how a successful video is created! Video is a particularly expressive medium and tells a self-contained story within a very short time. However, videos should not only provide information in the context of video content...

Creative concept Vienna – what you need to know

Creative concept as the first step towards a successful film

Every project requires a conceptual phase before implementation, regardless of whether it is the development of a technical product or a film.

This creative concept, which consists of several development phases, is the result of intensive cooperation between the specialists at Das R& and you as an advertising agency or your company.


    The analysis as the first phase of the creative concept

    Before the brainstorming session, we need important information that, ideally, you already have with you.

    • what exactly is the product or the company?
    • what does the product or company stand for?
    • how does it stand out from other products or companies?
    • who is your target audience?
    • what is the goal of your project (product launch, image campaign, branding, etc.)?
    Das Team von Das R&
    The team at Das R& takes plenty of time for all its customers

    Brainstorm for a successful creative concept

    Brainstorming is a classic creative technique for generating successful ideas. We invite you to an intensive workshop in which we work together to come up with ideas for your project. Maybe you already have your own ideas. We then simply throw these into the big pot and together we evaluate the results after a successful brainstorming session.

    Ideas are taken up, discarded, more or less changed and often during this process, the main idea crystallizes, creating the famous red thread in the creative concept.

    Whether the result is an open brainstorming session or a written reflection session: When choosing the methods, we make sure that everyone feels comfortable with them. After all, there are creative minds who prefer to put their flashes of inspiration on paper in peace, while others feel good when they can cheerfully throw their ideas into the room.

    Brainstorming is just one way of generating ideas. As creative working professionals, we use the entire box of tools available to us.

    Visualize the results of the brainstorming process

    All the ideas we brainstorm have to be visualized. Because all too often it is the sum total of ideas that ultimately leads to a successful creative concept. It is often the mix of simple and unusual suggestions that gives the final product that special something that is so important.

    We like to use mind maps to visualize ideas, using modern technology as well as the good old pin board or the simple flipchart.

    Especially during visualization, the creative concept benefits from speculation. This is because the time has now come to question the ideas we have collected by bringing the famous “What if …” into play. This special creative process stimulates the thoughts again and produces results based on the suggestions collected so far. In this way, the entire creative team works its way closer and closer to the finished creative concept.

    The first script is created

    If our team accompanies you from the first phase, it is now time to give the ideas that have been developed a visible shape. Therefore, specialized authors sketch your future image film or advertising film for your video content marketing in a so-called synopsis.

    This film sketch already shows the rough plot of your film. The treatment builds on this, in which the individual scenes are separated from one another, and the approximate arcs of the plot become visible.

    This is the phase that is particularly exciting for you as a client because now you get a first idea of the design of your film project. Are you in total agreement? Then the author in charge starts writing the screenplay, also known as a script or film script. The script crowns the creative concept and marks the end of this important phase on which all of the following measures are based.

    Do you already have a finished concept and, as an agency, only need the script for your clients? Even then, we are there for you as professionals. Simply contact us. Our authors will be happy to create a professional script from your ideas as the basis for your successful film project.

    Short and meaningful: The pitch presentation

    Whether we only present the results to you, or you need them as an agency for your clients: A pitch presentation by Das R&, the film production company from Vienna, is meaningful and informative. Here too we are professionals with many years of experience.

    You don’t need a commercial from the film production in Vienna at the moment, but a high-quality pitch presentation for your agency, a special project or a social media campaign on Facebook or for your website?

    In this case too, the team at Das R& is your competent partner. We create the pitch presentation for you in the format that is ideal for your purposes.

    Das Team von Das R& beim Pitch
    The R& at the pitch presentation

    Cross-channel creative concept for your video content marketing

    Whether an image film or a film for advertising or branded entertainment: Das R& produces short videos and films for all kinds of communication. The spot for advertising on the cinema screen or on TV is just as much a part of this as videos for a website and social media such as Facebook, Instagram, and YouTube. Of course, the videos are also suitable for presentation on your website.

    Without changing the expressiveness, we adapt your film project to the requirements of the individual channels. This is how you present your company or your products on all channels at the same time and in this way optimize your reach.

    Das R& – the film production company from Vienna for your creative concept

    Long-standing experienced professionals and young talents: This is the successful mix of creative minds at Das R&, the partner for your company or advertising agency. We develop a creative concept that is optimally tailored to your communication.

    We would be happy to inform you about our extensive creative portfolio, from creative concepts to successful film shoots. Get in contact with us and give us a call or write us an email.

    Don't be shy -
    get in touch

    +43 1 522 44 07
    Lindengasse 1/12 | 1070 Vienna